2022 · 10 GOAT Primitivo IGT Puglia

Lionel Collection is a Puglian branch of Lionel Messi’s personal wine label, created as the limited-edition GOAT 10 range. Produced in partnership with Switzerland’s MM Winemaker SA, with input from Argentinian and European winemakers and guidance from Michel Rolland, the wines are positioned as premium, collector-focused releases tied to Messi’s legacy. The project spans Italian regions including Puglia and emphasizes an international, collaborative style rather than a single-estate identity. Notes also highlight CO2-neutral practices, while specific vineyard holdings, production volumes, and certifications are not disclosed.