Shiraz

19 Crimes is an Australian wine brand from South Australia inspired by the 19 offences that could lead to British convicts being transported to Australia. Its labels tell the stories of historical convicts and celebrate nonconformists and rule breakers. The portfolio includes approachable, bold red blends and varietal wines, alongside Chardonnay and special editions such as collaborations with Snoop Dogg and Universal Monsters. Augmented-reality labels bring the convict stories to life through a smartphone experience, giving the brand a distinctive, history-led identity.